Delhaize

650 Delhaize stores receive their personalised big box of point-of-sale materials every week.

When you walk into a Delhaize store, you’ve probably noticed the promotional posters of the week, shelf talkers, displays or promotional leaflets offering special deals. But have you ever wondered who prints all this weekly point-of-sale material for the 650 Delhaize stores across Belgium, including Proxy, AD and Delhaize Supermarket stores? We do.

Every store requires tailored promotional communication, often with its own pricing depending on the store format and location. This means around 10,000 PDFs every week, automatically generated for each store in the different formats, based on the database provided by Delhaize. Thanks to this automation, we have been able to significantly simplify the customer’s complex workflow.

All printed promotional materials are then packed into a convenient big box for each point of sale. For some stores, we also add materials for local campaigns. And we do it all within just 3 to 4 days. Daddy Kate has been Delhaize’s preferred print partner for 20 years. And for 20 years, Delhaize has been able to rely on us. In addition to print quality and on-time delivery, we focus strongly on process optimisation. This includes developing a dedicated web-to-print solution tailored to their specific needs. Every change to the process is thoroughly discussed to ensure that the efficient workflow is maintained.